Product and brand endorsements
Sachin Tendulkar endorses the following products:
* Pepsi: 1992–Present
* Canon: 2006–2009
* Airtel: 2004–2006
* Nazara Technologies: 2005–2008. License for Mobile Content development based on Sachin.
o Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket World Cup scores and news in Sachin's voice. Hutch – ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing', a charge that Reliance Communication denies.
* Britannia: 2001–2007
* HomeTrade: 2001–2002
* Sunfeast: 2007–2013/14
* National Egg Coordination Committee (NECC): 2003–2005
* Boost: 1990–Present
* Action Shoes: 1995–2000
* Adidas: 2000–2010
* Fiat Palio: 2001 to 2003
* Reynolds: 2007–Present
* TVS: 2002–2005
* ESPN Star Sports: 2002–Present
* G-Hanz: 2005–2007
* Sanyo BPL: 2007–Present
* AIDS Awareness Campaign: 2005
* Colgate-Palmolive
* Philips
* MRF
* VISA
* Aviva
* Royal Bank of Scotland Group
